GARCIAS by Nicolas Martin Garcia Introduces «CHAPTER II CASA DE MADRE»
A Reflection on Maternal Bonds, Cultural Heritage, and Global Influences
[MILAN, JANUARY 20, 2025] – GARCIAS by Nicolas Martin Garcia proudly unveils its newest collection, «CHAPTER II CASA DE MADRE,» a heartfelt tribute to the profound relationship between mother and child. This collection transforms cherished memories and childhood experiences into a sophisticated and modern aesthetic.
Through «CASA DE MADRE,» the collection explores the impact of deep emotional ties on our personal preferences, stylistic choices, and sense of identity. More than just fashion, it serves as a visual narrative interlacing cultural heritage, individual emotions, and a globally inspired vision.
A Fusion of Cultures
This collection seamlessly integrates three distinct yet complementary influences. Colombian culture infuses it with rich textures, striking colors, and symbolic traditions. Rome contributes timeless elegance, classical sophistication, and architectural depth. Meanwhile, American storytelling merges these elements, incorporating modernity and cinematic artistry. The result is a collection that is both nostalgic and forward-thinking, evoking deep emotional resonance
«This collection was born from a desire to examine how emotional memories, especially those tied to the maternal figure, influence our perspective and define our personal style,» says Nicolas Martin Garcia, founder and creative director of GARCIAS. «I wanted to honor this special connection through a visual language that is both intimate and universally relatable, deeply rooted yet internationally relevant.»
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Authenticity Through Street Casting
Emphasizing the brand’s dedication to authenticity and inclusivity, the casting for «CHAPTER II CASA DE MADRE» was entirely conducted through street casting. A diverse group of young men from various cultural backgrounds, all residing in Italy, were chosen to reflect the collection’s multicultural essence. Their presence brings a raw, genuine energy to the campaign, reinforcing the universal themes the collection embodies.
Creative Team Credits
- Creative Direction, Casting & Styling: Nicolas Martin Garcia
- Art Direction: FAD Ndiaye
- Photographer: Alessio Panichi
- Assistant Photographer: Gregorio Alessandrini
- Video: Alex Chellali
- Hair & Makeup: Fujiwara Takahashi
- Makeup & Assistant Hair: Michela Dragone
Press Contact
JUANSE VELASQUEZ
PRESS@GARCIAS.IT
WWW.GARCIAS.IT
GARCIAS by Nicolas Martin Garcia continues to reinforce that fashion is more than aesthetics—it is a compelling medium for storytelling.